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Strong expectations for windows

Sales

On balance, 42% of window fabricators saw an improvement in sales in February 2007 compared with January 2007. Small firms (net 54%) did best but both large (40%) and mid-sized companies (20%) improved. Fabricators in the North and Midlands (net 53%) did better than those in the South (25%).

A net 34% of window fabricators also saw a rise in sales in February 2007 compared with February 2006 (chart 1). Mid-sized firms (net 40%) did slightly better than small companies (34%) and large fabricators (20%). Fabricators across the country experienced growth.

Forecasts

Expectations are very positive. A net 68% of fabricators expect to sell more windows and doors in March 2007 than February 2007. All large companies interviewed were confident of increased sales along with 65% of small and mid-sized firms. Those in the South (net 80%) and North (70%) are more positive than those in the Midlands (46%).

A balance of 56% of fabricators also expect sales in March 2007 to be up on March 2006 (chart 2). Fabricators of all sizes anticipate growth. Firms in the South (net 70%) are most confident but those in the Midlands (54%) and North (41%) are also upbeat.

Confidence

A balance of just under a third of fabricators are more optimistic now about the overall prospects for the window market than three months ago. Mid-sized firms (net 53%) are most confident but large (40%) and small companies (20%) are also positive. Fabricators across the country are optimistic.

The monthly tracker survey is produced by Michael Rigby Associates and sponsored by WHS Halo in conjunction with The Fabricator. The aim is to keep a finger on the market pulse between the regular quarterly reports, and to monitor fabricators’ views and expectations of market movements.

The survey covers a representative sample of 50 window fabricators. Telephone interviews took place between the 1st and 5th March 2007 across a balanced spread of size of firm, geographical area and type of fabricator. For survey details or further information contact Jenny Reilly, Michael Rigby Associates, (01453) 521621.

© Michael Rigby Associates, 2007

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