How much more do you need to sell to pay for your marketing?

The Marketing Investment Payback Calculator, an online business tool available free of charge from Michael Rigby Associates, lets companies calculate how much more they need to sell to pay for marketing activities. Simply enter the cost of the additional marketing activity and your gross margin profit. The Payback Calculator will then tell you how much extra you need to sell to pay for your investment in advertising, salesmen, showrooms etc. before you make any money.

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